Salon JaimmeLee is a hair salon dedicated to continuously inspiring the hairstyling experience. Their ethos, "Educate, Inspire, Create & Curate Modern Hairstyles Achievable for All," sets the tone for their approach to hair care and styling. Our mission was to encapsulate this vision and transform it into a powerful brand narrative that resonates across various digital platforms, enhancing Salon Jaimme Lee's position in the competitive beauty industry. Our content strategy revolved around capturing the artistry of their stylists, and the sophistication of their techniques as well as curating a loyal and passionate community. Our team provided SJL with creative direction, branding, production, strategy, social media management, campaigns, monthly content days and more.
This comprehensive package led to an increase in brand engagement, attracting a diverse clientele, an extremely strong brand identity and ultimately placing SJL as a leading business in the industry.
