To capture the true essence of Homme, we focused on the intimate and welcoming atmosphere that defines the restaurant. We visually and narratively conveyed the sense of comfort and belonging that guests could expect to experience.

We began by immersing ourselves in the restaurant's atmosphere to understand the nuances of its appeal. Our focus was on capturing the sensory experiences - the ambient lighting, the texture of the furnishings and translating these into a digital format.

For social media, we crafted a content calendar that showcased daily life at Homme, from behind-the-scenes kitchen prep to guests enjoying their meals. We integrated a multitude of different strategies to foster community engagment, such as user-generated content. This, in turn, encouraged diners to share their experiences. Our approach was analytical yet creative, leveraging data to understand audience preferences while maintaining the restaurant’s authentic voice.