THE SECRET SKINCARE
Social Media Proposal | Videography + Brand Direction
2024
BRANDING & IDENTITY
CONCEPT DEVELOPMENT
CONTENT PRODUCTION
WHO ARE WE?
A Confluence of Art, Human Experience, and Marketing Brilliance
At FAACES, we blend the nuances of the human experience with the science of marketing and branding. Our philosophy is centered on understanding human emotions and behaviors, and translating these into powerful, resonant brand narratives.
Current Brand | Identifying Areas for Enhancement
Story Absence
The existing content seems to lack a cohesive narrative/ story-driven approach which is a critical component in today’s market where consumers are increasingly drawn to brands that they feel a personal connection with. This connection is often fostered through storytelling that resonates with the audience, creating a sense of community and loyalty.
Aesthetic Appeal to Mature Demographic
While your target demographic is above 35, it is essential to avoid falling into stereotypical aesthetics that might alienate or fail to engage this audience. It's about striking a balance between sophistication and a modern, cool vibe that appeals to a mature audience.
Brand Voice and Aesthetics
The development of a strong and consistent brand voice and aesthetic is crucial. This not only helps in establishing brand recognition but also enhances the perceived value of the products, encouraging customers to invest in them. All these elements are integral to ensuring the longevity and success of a brand in a competitive market.
Moreover, we aim to connect the brand with the community in a meaningful way. By incorporating stories of respected public figures or professionals, we can create narratives that resonate with the audience on a personal level. These stories will be particularly impactful during special occasions like Mother’s Day or Earth Day etc.
For example,
a campaign featuring a painter who uses your sunscreen and moisturizer could highlight how these products fit seamlessly into her lifestyle, protecting her skin while she pursues her passion. This approach is not just about selling a product; it’s about telling a story that aligns with the values and lifestyle of your target audience. It’s a blend of attention to detail, a focus on the finer things in life, and a strong sense of modesty and community
In addition to storytelling,
we believe in the importance of highlighting the science behind your products. However, our approach is to make this scientific aspect fun and engaging. By focusing on key ingredients and their benefits, we can create visually stunning content that educates the audience while keeping them engaged.
THE BIG IDEA
See Below For References To The Overall Aesthetic For Videography
Our Vision
Our vision for The Secret Skincare revolves around overhauling the brand’s digital presence to create a more impactful and engaging narrative. Our strategy is to sell the service through stories that are not only visually appealing but also emotionally engaging.
For Instance,
in launching a new product like a sunscreen, we envision visuals that seamlessly blend luxurious studio aesthetics with real-life, relatable settings such as the beach or a house. This approach is designed to create a sense of intrigue and excitement around the product while maintaining a consistent brand voice and luxurious feel.
See below for references (Please take each reference with a grain of salt as we will adjust to suit your needs).
Overall Theme | References
Product Visuals
Teaser videos are an essential component in the realm of digital marketing. This technique leverages on the power of anticipation and curiosity, drawing the audience in with snippets of content that hint at a bigger picture. The effectiveness lies in their ability to capture the audience's attention and maintain it over time, creating a sense of excitement and expectation around a brand or product. This approach not only heightens interest in the product or campaign but also strengthens the emotional connection between the brand and its audience.
Ultimately,
The narrative we craft would be executed in a beautiful and artistic manner, embodying the true essence and intersection of high fashion meets skincare whilst remaining approachable and attainable.
It emphasises attention to detail, an appreciation for the finer things in life, and an affinity for refined qualities and luxuries. Yet, this is all carefully balanced with a strong sense of modesty and accessibility. The overarching goal is to foster a sense of belonging within a welcoming and friendly community, ensuring that while the aesthetic is luxurious, it remains inclusive and familiar. Moreover, the visual style we adopt would be uncluttered and purposeful, ensuring that every element serves a meaningful role in the overall narrative, thereby resonating more deeply with the audience.
This is what separates being seen as merely just a “shop” and being positioned as a BRAND. One that is not only seen and heard but felt and remembered - FAACES
QUOTE
Price: $3000AUD Per Month
Deliverables: 4 Reels a month that are 10/15 seconds long captured during 4-hour shoot
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