Residence Builders & New Renovations Brand
Brand Development, Digital Presence & Strategic Marketing Partnership
2026
BRAND STRATEGY & IDENTITY
WEBSITE DESIGN & DEVELOPMENT
STRATEGIC MARKETING
CONTENT PRODUCTION
WHO ARE WE?
A Confluence of Art, Human Experience, and Marketing Brilliance
At FAACES, we blend the nuances of the human experience with the science of marketing and branding. Our philosophy is centered on understanding human emotions and behaviors, and translating these into powerful, resonant brand narratives.
Current Brand | Identifying Areas for Enhancement
Steering Clear of Conventional Industry Imagery
Narrative Deficiency
Cultivating a Distinctive and Cohesive Brand Identity
1.0 The Opportunity
Our vision is to modernise the Renouf Real Estate website in a way that elevates the existing brand rather than changing it.
After decades operating in the Western Suburbs, Renouf Real Estate has built a reputation people recognise and trust before they even open the website. The green and logo are a key part of that recognition, so they remain. The shift is in how they’re used, allowing the website to better reflect the quality of work being delivered today.
The new website will feel calmer, more refined and more premium, giving priority to properties, projects and results. It will act as both a visual showcase of Renouf’s success and a practical tool that adds real value day to day.
Phase 01
Brand Development & Initial Presence
Creating a strong, consistent foundation for both businesses.
Indicative timeline: 3–5 weeks
Residence Builders - Brand Refinement
Investment: $2,500 + GST
Refining the existing identity to better reflect the quality, professionalism and ambitions of Residence Builders.
Deliverables
Brand discovery, positioning and target audience review.
Refinement of the existing logo and supporting variations.
Brand colour palette, typography and visual direction.
Key messaging and tone of voice.
Foundational brand guidelines and final brand assets.
Business card and branded email signature designs.
Instagram profile optimisation.
Three introductory Instagram posts, including design, captions and publishing.
Three to four Instagram Highlight cover designs.
New Renovations Brand - Naming & Identity
Investment: $4,500 + GST
Developing a distinctive identity that positions the new business within the premium residential renovations market.
Deliverables
Brand discovery, positioning and competitor review.
Up to three initial business naming options.
Two initial logo concepts, with refinement of the selected direction.
Primary and supporting logo variations.
Brand colour palette, typography and visual direction.
Key messaging and tone of voice.
Foundational brand guidelines and final brand assets.
Business card and branded email signature designs.
Instagram business account setup and optimisation.
Three introductory Instagram posts, including design, captions and publishing.
Three to four Instagram Highlight cover designs.
Both packages include up to two rounds of consolidated revisions. The Residence Builders package covers refinement of its existing identity rather than a complete rebrand.
Printing, technical email signature installation and formal trademark clearance are not included.
Phase 02
Website Development
Premium digital platforms designed to showcase expertise, build credibility and turn interest into enquiries.
Residence Builders — Website Development
Investment: $5,950 + GST
A custom website that communicates Residence Builders' experience, capabilities and completed work to prospective clients and industry partners.
Core pages: Home, Sectors, Projects, About, Contact / Quote.
Deliverables
Custom website design and development.
Responsive layouts, subtle animations and interactive elements.
Dedicated sector and service information.
Project portfolio and individual case studies.
Interactive Perth project map.
Company and project statistics.
Contact and quote enquiry forms.
Foundational search engine optimisation (SEO) and analytics.
Editable content management system.
Testing and website launch.
New Renovations Brand — Website Development
Investment: $3,950 + GST
A premium website showcasing renovation services, project transformations and clear pathways for prospective clients to enquire.
Core pages: Home, Services, Projects, Quote, FAQs, About.
Deliverables
Custom website design and development.
Responsive layouts and interactive elements.
Dedicated renovation service information.
Indicative renovation cost estimator based on client-supplied pricing.
Before-and-after project sliders.
Materials and finishes visualiser.
Quote enquiry forms and optional consultation booking integration.
Foundational SEO and analytics.
Editable content management system.
Testing and website launch.
Development Timeline
Indicative timeline: 2–4 weeks per website.
Websites will be developed sequentially, with an estimated combined development period of 4–8 weeks following approval of the relevant brand directions and receipt of required materials.
Final functionality and any third-party integrations will be confirmed during website planning. Features outside the agreed scope will require separate approval.
The client will supply accurate business information, project details, approved written copy and licensed imagery.
Domains, hosting, ongoing maintenance, third-party subscriptions and professional copywriting are not included.
Phase 03
Ongoing Strategic Marketing Partnership
Consistent marketing, creative direction and campaign management to support awareness, credibility and business growth.
Following the initial brand launches, FAACES will work as an extension of the team, managing ongoing marketing activity for both businesses.
Each business will have its own marketing direction, content and campaigns tailored to its audience and commercial priorities.
Monthly Marketing Management
Investment: $2,750 + GST per business, per month
Social Media Management
Instagram content strategy, creative direction, caption writing, scheduling and publishing of up to eight feed posts per month, using existing or separately commissioned content.
Paid Advertising - Meta
Management of paid advertising across Facebook and Instagram, including campaign strategy, audience targeting, ad setup, ongoing optimisation and performance monitoring.
Advertising Budget: The amount paid directly to Meta to run the advertisements is separate from FAACES' monthly management fee. Each business can determine its own advertising budget, while FAACES manages the campaigns to make the most of that investment.
Email Marketing
Management of email marketing through Klaviyo, including up to one email campaign per month.
Marketing Strategy & Direction
Ongoing marketing planning, campaign ideas and recommendations aligned with each business's objectives.
Creative & Campaign Support
Design of up to one simple promotional asset per month, such as a digital promotion or single-page flyer.
Account Management & Reporting
A dedicated point of contact, one monthly strategy meeting, ongoing coordination and monthly performance reporting.
Initial Six-Month Focus
Months 01-02 / Establish
Introduce the brands, build awareness and establish consistent marketing activity.
Months 03-04 / Develop
Showcase projects, promote the websites and develop targeted campaigns to reach prospective clients.
Months 05-06 / Refine
Review performance, optimise activity and identify the next opportunities for growth.
The partnership begins with a six-month commitment, providing time to establish, test and refine marketing activity across both businesses.
Monthly services cover the agreed management and creative deliverables. Meta advertising spend, printing, third-party subscriptions and content production are separate. Unused monthly deliverables do not roll over.
05. Additional Services
Content Production
Capturing the work behind the brands as new projects and opportunities arise.
As Residence Builders completes new builds and the renovations business delivers projects, there will be opportunities to professionally capture and showcase that work.
FAACES can arrange and coordinate:
Professional architectural and project photography.
Videography and social media content shoots.
Before-and-after renovation content.
Construction progress and project milestone coverage.
Creative direction and production coordination.
Content can be used across social media, websites, advertising campaigns and other marketing materials.
Pricing
Content production is quoted separately on a project-by-project basis, with the scope and cost agreed before each shoot.
This allows both businesses to commission professional content when relevant, without committing to fixed production costs every month.
06. Investment & Partnership Terms
Individual service investments are outlined within each phase, allowing branding, website development and ongoing marketing services to be approved in line with business priorities.
Payment Structure
Brand Development
Each branding package is payable in full upfront, prior to commencement.
Website Development
A 50% deposit is payable upon commencement of each website, with the remaining 50% payable upon completion and handover.
Ongoing Marketing Partnership
Marketing management is invoiced monthly in advance, commencing on a mutually agreed date following approval of both brand identities and publication of the initial social media launch content.
The partnership has a minimum six-month term, followed by month-to-month management with 30 days' written notice.
Marketing can commence while website development is underway.
Brand and website development can be commissioned independently of the ongoing marketing partnership.
Project Terms
All prices exclude GST.
Additional work outside the agreed deliverables will be discussed and approved before proceeding.
Project timelines depend on timely access to information, materials and consolidated feedback.
The client will nominate a primary contact for approvals.
FAACES may engage specialist creative and development partners to deliver agreed services.
Final project assets will be handed over in accordance with the agreed payment terms.
Specific advertising results, enquiry volumes or project wins cannot be guaranteed.
07. Next Steps
01 - Proposal Approval
Confirm the services to proceed with. FAACES will prepare the service agreement and initial invoice.
02 - Onboarding
FAACES will provide an onboarding questionnaire and shared folder to collect existing brand assets, company information, project imagery, business objectives and creative references.
03 - Brand Discovery
An initial meeting to establish the creative direction, positioning and priorities for both businesses.
04 - Project Commencement
Brand development and website planning begin, followed by the initial social media launches and ongoing marketing activity.
Each phase will have clear review and approval points to keep the process organised and collaborative.
THE OUTCOME
This project delivers a website that:
Better reflects the quality of homes Renouf Real Estate represents
Showcases results and experience with confidence
Maintains brand recognition while refining the overall experience
Becomes a practical tool used in everyday business, not something that simply exists online
Success looks like a site that is easy to maintain, regularly updated with results, and actively used in vendor conversations.
MOOD BOARD
An example of the creative direction we can build for Renouf Real Estate and the visual world that will grow with it:
We’ll shape a clean, considered aesthetic that feels true to Renouf Real Estate: established, trusted and quietly confident. Using a mix of high-quality property photography and considered, natural detail shots, we’ll focus on what Renouf does best: well-presented homes, strong results and a clear understanding of the Western Suburbs market.
With thoughtful art direction, everything from composition to pacing will feel intentional, allowing each property to speak for itself. The emphasis isn’t on over-styling or forced visuals, but on showcasing homes honestly and beautifully, highlighting space, light and liveability. The result is a website that communicates quality and confidence, helping vendors and buyers immediately understand the level of work Renouf delivers and picture themselves engaging with the brand from the first interaction.
WEBSITE REFERENCES
These references are provided for layout, structure and presentation direction rather than direct design replication:
Ultimately,
We believe your brand has the potential to leave a lasting impression. We would love to help you get there.
This is what separates being seen as merely just a “real estate agency” and being positioned as a trusted local BRAND. One that is not only seen and heard but felt and remembered - FAACES
Website Quote
One-off website project fee
$4,225
Hosting & maintenance
$65 per month
Optional ongoing retainer
$225 per month
Includes up to 4 hours per month of ongoing support, updates and optimisation
What’s Included
Homepage
Featured projects and key results
Clear overview of services and value proposition
Strong visual focus on properties and outcomes
Locations
SEO-driven suburb pages to support improved Google rankings
Reinforces local expertise across the Western Suburbs
For Sale
Current listings
Sold properties showcased as results rather than archived listings
For Rent
Rental listings
Rental print information
Property Management
Information for landlords
Information for tenants
Appraisal request functionality
Selling with Renouf
Clear explanation of the sales process and approach
About Us
Renouf story and values
Meet the Team
Client testimonials
Contact
General enquiry forms
Appraisal request forms
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