Renouf Real Estate Proposal
Website Proposal | Digital Design & Development
2026
BRANDING & IDENTITY
WEB DESIGN
CONTENT MANAGEMENT
CONTENT CREATION
WHO ARE WE?
A Confluence of Art, Human Experience, and Marketing Brilliance
At FAACES, we blend the nuances of the human experience with the science of marketing and branding. Our philosophy is centered on understanding human emotions and behaviors, and translating these into powerful, resonant brand narratives.
Current Brand | Identifying Areas for Enhancement
Steering Clear of Conventional Industry Imagery
Narrative Deficiency
Cultivating a Distinctive and Cohesive Brand Identity
Our Vision
Our vision is to modernise the Renouf Real Estate website in a way that elevates the existing brand rather than changing it.
After decades operating in the Western Suburbs, Renouf Real Estate has built a reputation people recognise and trust before they even open the website. The green and logo are a key part of that recognition, so they remain. The shift is in how they’re used, allowing the website to better reflect the quality of work being delivered today.
The new website will feel calmer, more refined and more premium, giving priority to properties, projects and results. It will act as both a visual showcase of Renouf’s success and a practical tool that adds real value day to day.
Our Understanding of the Challenge
There’s a real opportunity to better align the website with the standard of work Renouf Real Estate consistently delivers.
While the current site communicates services clearly, it doesn’t yet reflect:
The calibre of homes sold
The depth of experience built over years of trading
The strength of results achieved across the Western Suburbs
A lot of strong sales and campaigns never make it online, which means great work is being left unseen. This new website gives those results a permanent home and positions Renouf’s track record front and centre.
WEBSITE GOALS
Elevate the visual presentation of Renouf’s work
Strengthen trust through proof of results
Improve usability for both clients and internal use
Support SEO and local market visibility
Create a website that feels established, confident and timeless
WHAT’S INCLUDED
This project delivers a complete redesign and development of the Renouf Real Estate website, structured to better showcase results, support daily business activity, and remain easy to manage over time.
Design & User Experience
Custom design of the homepage and a core property listing page
Refined use of the existing brand green as a supporting accent
Clean, modern and professional aesthetic that allows properties and photography to lead
Fully responsive layouts across desktop and mobile
Development & Functionality
Full website build following design approval
CMS functionality allowing easy updates to:
Property listings
Sold results and projects
Core website content
Secure hosting with SSL certification included
Content & SEO Foundations
Review and analysis of the existing website
Identification of strengths, gaps and opportunities
SEO research across the current site and key competitors
Page structure designed to support long-term search visibility
Access, Review & Launch
Client access provided to Jayson during development for feedback and revisions
Final refinements and quality checks across all pages
Website launch and transition to live environment
Optional Ongoing Support
Regular website updates to improve performance and usability
Ongoing content updates
Property listing updates and management
HOW THIS SUPPORTS APPRAISALS & LISTINGS
Stronger first impression when vendors research Renouf online
Visual proof of results to support appraisal conversations
A website that reinforces trust before the first meeting even happens
PROJECT PHASES
Phase One – Discovery & Design
Initial consultation to discuss goals, direction and inspiration
Design of the homepage and a core property listing page for review and approval
Collection and review of existing content and assets from the current website
SEO research on the current site and key competitors
Phase Two – Development
Full website development following design approval
Estimated timeline of 3 weeks from approval date
Client access provided for feedback and revisions during the build
Phase Three – Final Review & Launch
Final refinements and quality checks
Website launch and transition to live environment
Phase Four – Ongoing Optimisation (Optional)
Regular updates and refinements
Performance improvements and content updates
THE OUTCOME
This project delivers a website that:
Better reflects the quality of homes Renouf Real Estate represents
Showcases results and experience with confidence
Maintains brand recognition while refining the overall experience
Becomes a practical tool used in everyday business, not something that simply exists online
Success looks like a site that is easy to maintain, regularly updated with results, and actively used in vendor conversations.
MOOD BOARD
An example of the creative direction we can build for Renouf Real Estate and the visual world that will grow with it:
We’ll shape a clean, considered aesthetic that feels true to Renouf Real Estate: established, trusted and quietly confident. Using a mix of high-quality property photography and considered, natural detail shots, we’ll focus on what Renouf does best: well-presented homes, strong results and a clear understanding of the Western Suburbs market.
With thoughtful art direction, everything from composition to pacing will feel intentional, allowing each property to speak for itself. The emphasis isn’t on over-styling or forced visuals, but on showcasing homes honestly and beautifully, highlighting space, light and liveability. The result is a website that communicates quality and confidence, helping vendors and buyers immediately understand the level of work Renouf delivers and picture themselves engaging with the brand from the first interaction.
WEBSITE REFERENCES
These references are provided for layout, structure and presentation direction rather than direct design replication:
Ultimately,
We believe your brand has the potential to leave a lasting impression. We would love to help you get there.
This is what separates being seen as merely just a “real estate agency” and being positioned as a trusted local BRAND. One that is not only seen and heard but felt and remembered - FAACES
Website Quote
One-off website project fee
$4,225
Hosting & maintenance
$65 per month
Optional ongoing retainer
$225 per month
Includes up to 4 hours per month of ongoing support, updates and optimisation
What’s Included
Homepage
Featured projects and key results
Clear overview of services and value proposition
Strong visual focus on properties and outcomes
Locations
SEO-driven suburb pages to support improved Google rankings
Reinforces local expertise across the Western Suburbs
For Sale
Current listings
Sold properties showcased as results rather than archived listings
For Rent
Rental listings
Rental print information
Property Management
Information for landlords
Information for tenants
Appraisal request functionality
Selling with Renouf
Clear explanation of the sales process and approach
About Us
Renouf story and values
Meet the Team
Client testimonials
Contact
General enquiry forms
Appraisal request forms
Important Disclaimers and Warning: The contents of this email and its attachments are confidential, the ideas and creative direction are provided with the understanding that they will not be replicated by the recipient of this email. If you are not the intended recipient please delete without copying or forwarding and inform the sender that you received it in error.