Palmyra Pilates

Social Media Management & Content Creation Retainer

2024

WHO IS A RETAINER

OUR PROCESS

DELIVERABLES

WHAT IS A RETAINER?

The FAACES social media marketing retainer is an agreement between Palmyra Pilates and a FAACES wherein the agency provides ongoing social media marketing services for a fixed monthly fee as per the agreement length. Instead of billing for individual projects or campaigns at an increased price for one task, the client benefits by paying a set amount each month to retain a range of services from agency on an ongoing basis.

While deliverables under a social media marketing retainer are typically outlined in an agreement, changes to branding requested by the client, schedule, unforeseen circumstances and new opportunities can indeed impact the agreed deliverables. Each change in branding may require adjustments to content, graphics, messaging, and advertising campaigns, potentially affecting the scope of work initially agreed upon. This can lead to variations in deliverables as FAACES adapts to accommodate the evolving brand identity. Open communication between the client and the agency is crucial to navigate these changes effectively, ensuring that both parties are aligned on expectations and any adjustments to the retainer agreement are agreed upon transparently.

OUR PROCESS

FAACES requires a strategic approach to ensure a smooth communication the to your audience. Here are the steps we take to uphold your business’s brand on social media:

  1. Assessment and Planning:

    • Conduct a thorough assessment of your current social media presence, including profiles, content, and audience demographics.

    • Define clear branding objectives, outlining what aspects of the brand will change and the desired outcomes.

    • Develop a comprehensive branding strategy, including timelines, key messages, and the role of each social media platform in the rebranding process.

  2. Brand Identity Development:

    • Ensure brand consistency across all social media platforms by updating the brand identity and strategy.

  3. Content Strategy Adjustment:

    • Align the content strategy with the brand identity, tone, and messaging. Develop guidelines for creating content that reflects the updated brand personality.

    • Review existing content and determine what needs to be updated, archived, or replaced to align with the branding efforts.

  4. Engagement with Audience:

    • Communicate the rebranding to your audience transparently and authentically. Share the reasons behind the brand, the benefits for customers, and any changes they can expect.

    • Encourage feedback and engagement from your audience throughout the process. Address any concerns or questions promptly and transparently.

  5. Content Rollout and Promotion:.

    • Leverage social media advertising and promotion to amplify the reach of your branded messages and ensure they reach your target audience effectively.

  6. Monitoring and Measurement:

    • Monitor social media channels closely and gauge audience reactions and sentiment.

  7. Continuous Iteration and Improvement:

    • Continuously evaluate the effectiveness of your rebranding efforts on social media and make adjustments as needed to optimise performance and achieve your branding objectives.

    • Stay proactive whilst making necessary refinements to ensure the success of your brand’s social media presence

 

DELIVERABLES

  1. Consultancy & Strategy: The team will provide specialised knowledge, objective perspective, strategic planning, cost-effectiveness, flexibility, and capacity building. This is vital in helping help Palmyra Pilates overcome challenges, capitalise on opportunities, and achieve their goals more efficiently and effectively.

    Ideation, creative direction, strategising and research form the foundations.  

  2. Content Production:  Produce an array of content which sets a precedent for the brand, in alignment with the strategy. FAACES direct, film and produce all the content from start to finish, in addition to assisting with identifying key individuals to attend content days each month when possible. 

    • 1 Content Day a month 

    • 1 Video produced a Month

  3. Social Media Management:  Utilise the edited content to form a planned posting strategy, scheduling, and monitoring content across social media platforms to engage with your audience, build brand awareness, and achieve marketing goals. It includes tasks such as sorting/distributing content, community engagement, scheduling posts, monitoring analytics, and staying informed about platform trends and changes. Ultimately, it's about maintaining a consistent and effective presence on social media to enhance your brand's online presence and drive business growth.

    • 4 Story Sets per week 

    • 2 Grid posts per week  

Important Disclaimers and Warning: The contents of this email and its attachments are confidential, the ideas and creative direction are provided with the understanding that they will not be replicated by the recipient of this email. If you are not the intended recipient please delete without copying or forwarding and inform the sender that you received it in error.