Little Waves

Social Media Management & Retainer

2024

WHO ARE WE

OUR VISION

DELIVERABLES

QUOTE

WHO ARE WE?

A Confluence of Art, Human Experience, and Marketing Brilliance

At FAACES, we blend the nuances of the human experience with the science of marketing and branding. Our philosophy is centered on understanding human emotions and behaviors, and translating these into powerful, resonant brand narratives.

Current Brand | Identifying Areas for Enhancement

Steering Clear of Conventional Industry Imagery

Narrative Deficiency

Cultivating a Distinctive and Cohesive Brand Identity

Our Vision

FAACES will develop the social media presence for Little Waves, a café and wine bar on the Scarborough coast in Perth, by highlighting its dual role as a cozy, all-day coastal café and a relaxed wine bar. The agency will showcase how Little Waves combines the inviting charm of a café with the easygoing atmosphere of a wine bar, creating a space that feels like a home away from home. Emphasizing the Mediterranean-inspired menu, FAACES will capture the vibrant flavors and laid-back vibe of the venue. The social media strategy will also feature the venue's comfortable décor, ensuring that every aspect of the experience—whether it's a morning coffee or an evening glass of wine—enhances the overall visit. Through engaging content, FAACES will bring the unique atmosphere of Little Waves to life, appealing to its target audience and inviting them to enjoy both aspects of the venue.

MONTHLY RETAINER

1. Social Media Management

  • Content Strategy: Develop and execute a planned posting strategy using edited content.

  • Tasks: Sort and distribute content, engage with the community, schedule posts, monitor analytics, and stay updated on platform trends and changes.

  • Objective: Maintain a consistent and effective social media presence to build brand awareness and drive business growth.

2. Consultancy & Strategy

  • Specialised Knowledge & Objective Perspective: Provide expertise and unbiased advice to guide Little Waves effectively.

  • Strategic Planning & Cost-Effectiveness: Develop and implement strategies that address challenges and seize opportunities while ensuring cost-efficiency.

  • Flexibility & Capacity Building: Adapt to evolving needs and enhance the capabilities of Little Waves.

3. Content Production

  • Comprehensive Service: Manage all aspects of content creation, including direction, filming, and production.

  • Coordination: Assist in identifying key individuals for participation in content days each month.

    • Lo-fi Content

      • Weekly Production: Capture raw, relatable content to connect with the audience on a personal level.

      • Approach: Humanise the brand through behind-the-scenes moments, projects, and candid interactions, reflecting a more authentic and approachable vibe.

    • Hi-fi Content

      • Utilisation: Produce high-quality, polished content as a supplementary option.

      • Focus: Enhance the brand image of Little Waves for specific promotions, special events, or professional touches.

      • Purpose: While hi-fi content is valuable for its polished look, it will be utilized selectively due to the trend favoring more relatable, lo-fi content for better engagement.

4. User-Generated Content

  • Selection & Collaboration: Identify and invite individuals to visit Little Waves and create content.

  • Utilisation: Leverage their content—such as images, videos, reviews, and social media posts—to build brand presence.

  • Objective: Use authentic content from real patrons to enhance brand credibility and foster genuine connections with the audience.

5. Activation Assistance

  • PR Support: Provide public relations assistance to enhance brand visibility and manage communications.

 

QUOTE

We have provided a quote which ensures that the cafe & wine bar launches with maximum impact, captivating patrons and establishing a strong foothold in the market.

Price: $2800+ GST

Ultimately,

We believe your brand has the potential to leave a lasting impression. You are at a critical point where first impression is key.

This is what separates being seen as merely just a “Cafe & Restaurant” and being positioned as a BRAND. One that is not only seen and heard but felt and remembered - FAACES

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