LaBuda Juice Bar
Social Media Proposal | Social Media Management
2024
BRANDING & IDENTITY
SOCIAL MEDIA MANAGMENT
CONTENT PRODUCTION
WHO ARE WE?
A Confluence of Art, Human Experience, and Marketing Brilliance
At FAACES, we blend the nuances of the human experience with the science of marketing and branding. Our philosophy is centered on understanding human emotions and behaviors, and translating these into powerful, resonant brand narratives.
Current Brand | Identifying Areas for Enhancement
Steering Clear of Conventional Industry Imagery
Narrative Deficiency
Cultivating a Distinctive and Cohesive Brand Identity
Labuda Juice Bar
GROWTH OPPORTUNITIES
Current Social Media Landscape Analysis
At first glance, the feed shows glimpses of some of your products and location, but it lacks consistent, quality content compared to your competitors. The overall feel is a bit disconnected, and there’s a great opportunity to make it more engaging and dynamic for your audience.
By developing a more cohesive content strategy, we can turn your Instagram feed into a well-curated visual story that reflects the heart of your brand. Improving consistency in quality content, incorporating more Reels, and adding storytelling elements will help draw your followers in, keep them engaged, and build a stronger connection with your business.
With some adjustments, your Instagram can feel more connected, reflect what you’re all about, and draw in more of your customers. We’d love to help make that happen!
Our Vision
At FAACES, we’re excited to bring a fresh revival to LaBuda Juice Bar’s Instagram, reflecting its laid-back, beachy vibe and passion for all things healthy and delicious. Our goal is to showcase LaBuda as the go-to spot in North Beach for cold-pressed juices, smoothies, smoothie bowls, and of course, coffee—capturing that relaxed Bali-inspired feel.
We’ll focus on creating engaging, vibrant content that highlights what makes LaBuda special. This could include showcasing menu items, behind-the-scenes glimpses of the team in action, and spotlighting new offerings or specials, like a “Juice of the Day” feature. We’ll also emphasize the community aspect by highlighting customers enjoying their drinks and the welcoming, bright space LaBuda is known for.
To keep things fresh, we’ll use Reels and Stories to connect with your audience, staying up-to-date with trending sounds and video formats that encourage engagement. Reels will creatively showcase what’s happening at LaBuda, while Stories will offer casual, daily updates, behind-the-scenes moments, and announcements. With this dynamic approach, FAACES will help increase connection with your audience, making LaBuda’s Instagram a more engaging and lively space that keeps customers excited to return.
OUR APPROACH
Consultancy & Strategy
Tailored Social Media Strategy: We’ll deep dive into LaBuda Juice Bar’s unique identity—its healthy offerings, vibrant menu, and laid-back, beachy North Beach vibe. Our goal is to craft a social media strategy that reflects these key elements, blending creativity with a practical approach to ensure the content stays true to LaBuda’s voice while being flexible enough to adapt to your evolving needs.
Creative Direction Rooted in the Brand’s Story: Every piece of content we produce will be anchored in LaBuda’s core narrative—whether it's showcasing the colourful, fresh ingredients in your juices and bowls or highlighting the relaxing, Bali-inspired setting. We want to ensure that each post does more than just look good; it tells a story that connects your audience to the refreshing, feel-good experience of visiting LaBuda.
Storytelling with Purpose: Every post will offer a chance to highlight the essence of LaBuda Juice Bar, whether through behind-the-scenes glimpses of juicers and baristas at work, new menu additions, or moments of your customers enjoying their smoothies and coffee. We’ll use these storytelling opportunities to make LaBuda feel like a welcoming part of the community.
Content Production
Capturing LaBuda’s Essence:
Content Days: We’ll organise content days as needed to capture a blend of polished and spontaneous moments that represent the fresh and vibrant experience at LaBuda. From beautifully shot photos of your juices, smoothie bowls, and coffee to behind-the-scenes moments with staff, we’ll ensure every angle of LaBuda is covered.
Weekly Engagement Content: Our weekly updates will showcase the everyday life of LaBuda—whether it’s a new smoothie hitting the menu, your juicers prepping fresh ingredients, or customers enjoying their drinks. These real-time, candid posts will help your audience connect with the friendly, relaxed atmosphere.
Event Promotion & Special Highlights: We’ll create and share timely content to promote special events or seasonal items, making sure your followers are always in the loop and excited about what’s happening at LaBuda.
Post Production
Crafting the Story in Post: After content is captured, our team will edit and refine it to ensure it’s on-brand and impactful. Whether it’s adding finishing touches to visuals, creating attention-grabbing Stories, or enhancing videos, we’ll ensure everything aligns with LaBuda’s aesthetic and tone.
Bringing It All Together: Each piece of content will be polished and fine-tuned before going live, making sure it not only reflects your brand’s standards but also delivers an engaging and visually cohesive experience for your followers.
Content Calendar Management
Agile Content Calendar Creation: We’ll develop a flexible content calendar with weekly posts that keep LaBuda’s feed fresh and exciting. Every Monday, the calendar will be shared with your team for feedback, ensuring alignment with your priorities, like new menu additions or special promotions.
Real-Time Adjustments & Flexibility: Whether a new juice needs quick promotion or a special event arises, the content calendar will allow for immediate updates and quick shifts, keeping LaBuda’s content timely and relevant.
Collaborative Approach: Our weekly reviews will offer your team a chance to give input and make suggestions, ensuring that the content stays aligned with LaBuda’s evolving vision and business needs.
Social Media Management
Consistent Scheduling & Engagement: We’ll manage the scheduling and posting across LaBuda’s Instagram, making sure that content goes live during peak engagement times, keeping your feed active and engaging for your followers.
Building a Loyal Online Community: We’ll actively engage with your audience, responding to comments, managing direct messages, and interacting with user-generated content to cultivate a strong, loyal community around the LaBuda brand. For anything outside our remit or expertise, we’ll leave those inquiries to management to ensure accurate and appropriate responses.
Continuous Analytics & Optimisation: We’ll monitor performance metrics like engagement, follower growth, and content effectiveness, providing regular reports and making necessary adjustments to ensure the strategy remains fresh, impactful, and aligned with LaBuda’s goals.
MOOD BOARD
An example of the direction we could take and build upon the LaBuda Juice Bar brand and in-turn the aesthetic it will resemble.
Incorporating a blend of digital photography, we will create a fresh and modern aesthetic that reflects LaBuda Juice Bar’s vibrant and laid-back atmosphere. Through thoughtful art direction, we’ll keep the visuals captivating and high-quality, showcasing the bright, welcoming energy of your space. To enrich the visual experience, we’ll highlight the essence of LaBuda—from the tropical, beach-inspired interiors to the colourful and fresh juices, smoothies, and bowls—offering an opportunity to engage and educate your audience in a way that feels natural and seamless.
Ultimately,
We believe your brand has the potential to leave a lasting impression. We would love to assist you with this.
This is what separates being seen as merely just a “Juice Bar” and being positioned as a BRAND. One that is not only seen and heard but felt and remembered - FAACES
Important Disclaimers and Warning: The contents of this email and its attachments are confidential, the ideas and creative direction are provided with the understanding that they will not be replicated by the recipient of this email. If you are not the intended recipient please delete without copying or forwarding and inform the sender that you received it in error.