Fire + Wood / Group
Social Media Proposal | Social Media Management
2025
BRANDING & IDENTITY
SOCIAL MEDIA MANAGMENT
CONTENT PRODUCTION
INFLUENCER MARKETING
WHO ARE WE?
A Confluence of Art, Human Experience, and Marketing Brilliance
At FAACES, we blend the nuances of the human experience with the science of marketing and branding. Our philosophy is centered on understanding human emotions and behaviors, and translating these into powerful, resonant brand narratives.
Current Brand | Identifying Areas for Enhancement
Steering Clear of Conventional Industry Imagery
Narrative Deficiency
Cultivating a Distinctive and Cohesive Brand Identity
Fire + Wood
GROWTH OPPORTUNITIES
Current Social Media Landscape Analysis
Fire + Wood’s Instagram feed currently highlights food specials, event promotions, and general updates. The grid alternates between graphics and images but lacks a cohesive and consistent aesthetic, with limited alignment to a distinctive style or colour palette that reflects the brand's unique identity.
Posts like “Date Night” and “Trio of Sliders” showcase menu offerings but fall short of communicating the full dining experience. The current reliance on static graphics and overly polished visuals will not resonate with the demographic and social audiences in 2025. Additionally, the absence of dynamic content formats like Reels or behind-the-scenes visuals limits engagement and emotional connection.
To elevate the feed, incorporating authentic, real-life imagery and videos will help establish relatability and trust. Genuine moments—diners enjoying meals, chefs in action, and close-ups of drinks or tapas in the restaurant’s intimate setting, would strengthen the connection with followers. Edited but natural content, including Reels and carousels with storytelling and behind-the-scenes glimpses, will create a cohesive, engaging feed.
By prioritising dynamic, authentic content and storytelling, Fire + Wood can transform its Instagram presence into a platform that not only promotes offerings but builds a loyal community and a strong brand identity.
Our Vision
FAACES aims to refresh Fire + Wood’s Instagram by emphasising its unique dining experience, blending authentic flavours with an intimate and inviting ambience. Our goal is to position Fire + Wood as a destination where high-quality food and a warm atmosphere come together to create memorable moments.
Our content will feature signature dishes, expertly crafted drinks, and authentic moments like diners enjoying meals, chefs at work, and the cosy charm of the restaurant. Behind-the-scenes glimpses, storytelling about menu items, and dynamic content such as Reels will create an engaging and relatable narrative. Each post will reflect the genuine essence of Fire + Wood.
By combining authentic visuals, compelling storytelling, and interactive features, FAACES will transform Fire + Wood’s Instagram into a dynamic and welcoming digital presence. This approach will strengthen community connections, enhance online engagement, and position Fire + Wood as a must-visit dining destination in Perth.
OUR APPROACH
Consultancy & Strategy
Tailored Social Media Strategy: We’ll delve into Fire + Wood’s unique identity—its expertly crafted dishes, intimate ambience, and warm, welcoming vibe. Our goal is to create a social media strategy that reflects these qualities, balancing creativity with practicality to ensure it aligns with your brand’s voice while remaining adaptable to your evolving needs.
Creative Direction Rooted in the Brand’s Story: Every piece of content will be crafted around Fire + Wood’s narrative, from signature specials to the cosy dining environment and your commitment to offering a high-quality, memorable dining experience. Beyond visuals, we will ensure each post tells a story that connects your audience to the essence of Fire + Wood.
Storytelling with Purpose: Each post will highlight Fire + Wood’s authentic charm—whether through behind-the-scenes glimpses of the kitchen, stories about the inspiration behind menu items, or candid moments that showcase the restaurant as a space where people come together to create lasting memories.
Content Production
Capturing Fire + Woods Essence:
Content Days: We will organise regular content days to capture a mix of polished and authentic content showcasing signature dishes, expertly crafted drinks, and the restaurant's intimate charm. This includes professional images of menu items, as well as candid behind-the-scenes moments, customer interactions, and staff at work.
Weekly Engagement Content: Weekly updates will highlight the day-to-day life at Fire + Wood—whether it’s chefs in action, diners enjoying their meals, or the restaurant’s welcoming atmosphere. This real-time, relatable content will give your audience a genuine look at the vibrant personality of the brand.
Event Promotion & Special Highlights: For special events, seasonal menu changes, or holiday promotions, we’ll create timely and engaging content to build excitement and awareness, keeping followers informed and connected with what’s happening at Fire + Wood.
Post Production
Crafting the Story in Post: Our team will meticulously edit and refine all content, ensuring it aligns seamlessly with Fire + Wood’s brand identity. From enhancing visuals to reflect the restaurant’s warm and inviting ambience, to crafting eye-catching Stories and editing dynamic video content, we’ll ensure every piece tells Fire + Wood’s story authentically and effectively.
Bringing It All Together: Each piece of content will be fine-tuned before going live, ensuring it meets your brand’s standards while delivering a visually compelling and engaging experience that resonates with your audience and strengthens their connection to Fire + Wood.
Content Calendar Management
Agile Content Calendar Creation: We will design a content calendar with detailed weekly posts, ensuring Fire + Wood’s feed remains fresh, engaging, and aligned with the brand’s identity. Each Monday, the calendar will be shared with management for review and adjustments, ensuring it reflects the restaurant’s priorities, such as seasonal menu updates, special events, or promotions.
Real-Time Adjustments & Flexibility: Whether it’s promoting a new dish, highlighting a special occasion, or responding to a spontaneous moment in the restaurant, the content calendar will be adaptable to ensure Fire + Wood’s social media always remains relevant and timely.
Collaborative Approach: Weekly reviews will provide your management team with the opportunity to give input and suggestions, ensuring the content aligns with Fire + Wood’s evolving vision and business needs, fostering a seamless collaboration that prioritises both creativity and practicality.
Social Media Management
Consistent Scheduling & Engagement: We’ll take full ownership of scheduling and managing content distribution across Instagram, ensuring posts go live at optimal times for engagement. Your feed will remain active, consistent, and aligned with Fire + Wood’s brand identity.
Building a Loyal Online Community: We’ll actively engage with your followers by responding to comments, managing direct messages, and interacting with user-generated content. This approach will foster a loyal and engaged community, positioning Fire + Wood as more than just a restaurant but as a trusted and relatable brand.
Continuous Analytics & Optimisation: We’ll closely track social media performance, providing regular updates on engagement, follower growth, and content effectiveness. Using this data, we’ll continuously refine the strategy to ensure Fire + Wood’s digital presence remains impactful, fresh, and aligned with your business objectives.
Influencer Marketing
Content Creator Program: Our Content Creator Program partners with local creators to authentically showcase Fire + Wood’s menu, atmosphere, and overall dining experience. Creators are carefully selected based on their style, audience alignment, and ability to represent your brand authentically. In exchange for a complimentary dining experience for the creator and a guest, we request high-quality Instagram Stories or Reels that capture the essence of their visit. This approach not only enhances your online presence but also engages their audience with genuine, relatable content that highlights the exceptional quality and inviting charm of Fire + Wood.
Strategic Influencer Partnerships: We’ll collaborate with Perth-based influencers whose style aligns with Fire + Wood. Through curated experiences like menu launches or tastings, they’ll create authentic content that promotes the restaurant as a must-visit destination.
Amplifying User-Generated Content: We’ll share influencer-generated content on your platforms to build credibility, encourage engagement, and strengthen your audience connection.
MOOD BOARD
An example of the direction we could take and build upon the Fire + Wood brand and in-turn the aesthetic it will resemble.
Incorporating a blend of digital photography, we will craft a fresh and modern aesthetic that reflects Fire + Wood’s intimate and inviting ambiance. Through thoughtful art direction, we’ll ensure the visuals are captivating and high-quality, highlighting the warmth and authenticity of your space. To enrich the visual experience, we’ll showcase imagery that captures the essence of Fire + Wood—from the cosy charm of your interiors to the expertly crafted dishes and drinks—offering an engaging and seamless way to connect with your audience and share your story.
Ultimately,
We believe your brand has the potential to leave a lasting impression. We would love to help you get there.
This is what separates being seen as merely just a “Wine Bar” and being positioned as a BRAND. One that is not only seen and heard but felt and remembered - FAACES
QUOTE
We have provided a quote designed to ensure Fire + Wood’s social media presence captivates your audience, highlights your unique offerings, and strengthens your connection with the local community.
Additionally, we have included a package for managing all social media accounts under the Boulder Dash Entertainment Group, which consists of 6 venues. This package comes with a 35% discounted rate to reflect the efficiency of managing multiple venues under one cohesive strategy. Below is the pricing breakdown:
Fire + Wood Monthly Retainer Fee (Single Venue): $3,000 + GST
Boulder Dash Entertainment Group (6 Venues)
Standard Rate Without Discount: $18,000 + GST per month ($3,000 per venue)
Discounted Rate (35%): $11,700 + GST per month ($1,950 per venue)
This discounted package ensures consistent, high-quality content management for all venues while offering substantial savings for the group. If you’d like to discuss the pricing further, we’d be happy to collaborate and come to an agreement that works best for you. Let us know how you’d like to proceed!
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