Eight Proposal
Social Media Proposal | Social Media Management
2025
BRANDING & IDENTITY
SOCIAL MEDIA MANAGMENT
CONTENT PRODUCTION
INFLUENCER MARKETING
WHO ARE WE?
A Confluence of Art, Human Experience, and Marketing Brilliance
At FAACES, we blend the nuances of the human experience with the science of marketing and branding. Our philosophy is centered on understanding human emotions and behaviors, and translating these into powerful, resonant brand narratives.
Current Brand | Identifying Areas for Enhancement
Steering Clear of Conventional Industry Imagery
Narrative Deficiency
Cultivating a Distinctive and Cohesive Brand Identity
Our Vision
Eight is opening its doors soon and we’re here to help set the tone from the start. It’s not just about the food, even though the food’s solid. It’s about creating a space that people want to be in. Somewhere that feels easy, has a bit of an edge, and brings the kind of energy that makes you want to stay a little longer.
The goal is to build something that feels real, not overly curated. The kind of content that gives people a sense of what it’s actually like at Eight. Burgers coming out fresh, the low hum of conversation, a friend pouring a bottle of wine, the shift in energy when the DJ starts on a Saturday. It’s not just about showing what’s on offer, it’s about showing what it feels like to be there.
This isn’t a one-off launch moment. It’s about helping Eight become a go-to. Somewhere people hear about, come back to, and bring others along with them. Through content that captures that atmosphere clearly, consistently and with a bit of intention, we’ll help build a brand that grows naturally and sticks.
What’s Included in this Tailored Monthly Package?
Creative Direction & Strategy
Ongoing consultancy to guide overall brand tone and creative approach
Input on campaigns, promotions, and key content themes
Strategy sessions to align content with your business goals and audience
Support with refining the look and feel of the brand online
Social Media Management + Content Calendar
Instagram and TikTok Management
Weekly content calendar
Scheduling and publishing content at optimal times
Flexibility to adjust posts in real-time for last-minute changes or specials
Content Creation
Content shoot in alignment with strategy capturing signature dishes, team, and venue
A mix of polished visuals and behind-the-scenes content
Content tailored to weekly focus areas — e.g. menu updates, events, vibe
Editing and delivery of all posts in line with the Eight aesthetic
2 Posts + 4 Story Sets per week
TikTok
1 TikTok Post a week
Influencer/Creator Marketing via FAACES Creator Network
2 Creators a week head in for complimentary meal in exchange for content based our briefs.
Send out briefs to creators in alignment with our brand vision
Identify and brief aligned local creators from our network
Coordinate complimentary experiences and content deliverables
Repost and amplify influencer content to boost credibility and reach
Build momentum through organic storytelling and third-party endorsement
MOOD BOARD
An example of the creative direction we can build for Eight and the visual world that will grow with it:
We’ll shape a clean, punchy aesthetic that feels true to Eight’s energy — modern, local, and full of personality. Using a mix of digital photography and natural, in-the-moment content, we’ll capture what makes the space memorable: the casual atmosphere, the BYO buzz, the signature burgers, and the vibe that keeps people coming back.
With the right art direction, everything from lighting to layout will feel intentional — helping to tell a story that’s not just about food, but about the experience of being there. This isn’t about over-styling — it’s about keeping it real, relatable, and scroll-stopping.
Ultimately,
We believe your brand has the potential to leave a lasting impression. We would love to help you get there.
This is what separates being seen as merely just a “Cafe” and being positioned as a BRAND. One that is not only seen and heard but felt and remembered - FAACES
Monthly Retainer Quote
We’ve put together a package designed to give Eight a strong, consistent social media presence from the very beginning — one that reflects the vibe of the venue, builds local awareness, and keeps people coming back.
Monthly Retainer Fee: $1,800
Billed fortnightly at $900 per fortnight
To kick things off, the first month of payment ($1,800) is required upfront as part of our engagement policy. This ensures we can lock in time for planning, onboarding, and creative setup before launch. Following that, you’ll be billed fortnightly at $900.
This package includes:
Creative direction and strategy
Instagram + TikTok Social media management
Content creation: 2 posts and 4 story sets per week
Access to our FAACES Creator Network for influencer marketing
DJ sourcing from our network for weekend sets (up to 1–2 DJs per weekend)
Complimentary Opening Night coverage (content capture and social rollout)
We require a minimum 3-month commitment to allow for proper planning, brand momentum, and results. Anything shorter becomes reactive and inconsistent, which isn’t ideal for a new venue trying to build long-term visibility.
Let me know if you'd like to move forward or have any questions!
Service-Based Pricing Quote
(Ad-Hoc)
If you’d prefer to engage services as needed, here’s a breakdown of individual pricing. While this offers flexibility, it does come at a higher cost compared to the monthly package. The monthly retainer is designed to deliver better value and consistency — especially important for a growing brand like Eight.
Opening Night Content – $699
Includes launch night coverage, with edited content delivered for Instagram and TikTok.Creative Direction & Strategy – $500/month or $200 per session
Covers brand guidance, monthly planning, campaign direction and creative development.Instagram & TikTok Management – $800/month or $200 per week
Includes content scheduling, caption writing, posting, DM management, engagement, and performance tracking.Content Creation – $960
Includes 8 edited Reels per month, formatted for social and tailored to brand themes and content pillars.Influencer/Creator Marketing via FAACES Network – $500 per activation
Each activation runs over a one-month period and includes coordinating up to 2 aligned creators per week (approx. 8 creators total). This includes briefing, scheduling, content coordination, reposting, and light reporting.DJ Sourcing & Coordination – $400 per month
Includes sourcing and coordinating 1–2 DJs per weekend via our extended network, ensuring alignment with Eight’s vibe. Covers liaison, scheduling, and content briefing if needed.
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