Di ~Vino
Logo & Branding Proposal
2024
WHO ARE WE
BRANDING ROLLOUT
MOOD BOARD
QUOTE
WHO ARE WE?
A Confluence of Art, Human Experience, and Marketing Brilliance
At FAACES, we blend the nuances of the human experience with the science of marketing and branding. Our philosophy is centered on understanding human emotions and behaviors, and translating these into powerful, resonant brand narratives.
Current Brand | Identifying Areas for Enhancement
Steering Clear of Conventional Industry Imagery
Narrative Deficiency
Cultivating a Distinctive and Cohesive Brand Identity
Our Vision
FAACES will create branding for Di ~Vino, a café and wine bar by the coast in Scarborough, which will embark on a comprehensive process aimed at capturing the essence of the business and appealing to its target clientele. Drawing inspiration from Scarborough's scenic coastal setting, the agency will craft a logo that seamlessly blends elements evocative of the sea, perhaps through coastal inspired element, with the sophistication associated with a wine bar. A carefully curated colour palette, featuring serene blues and sandy neutrals, will evoke the calming ambiance of the coastal locale while conveying a sense of refinement. Typography choices will balance elegance with accessibility, ensuring that the brand's messaging is both inviting and approachable. Through cohesive visual elements, including menu designs, signage, and branded merchandise, the agency will create a memorable brand experience that entices customers to immerse themselves in Di Vino's unique blend of coastal charm and wine bar allure.
BRANDING ROLLOUT PLAN
FAACES will utilise it’s expertise and creativity to craft a compelling brand identity that captures the essence of the establishment being a Café & Wine Bar. Here's how FAACES might approach the project:
1. Initial Consultation and Research: FAACES will begin by conducting an in-depth consultation with the owners of the wine bar to understand their vision, target audience, and unique selling points. They will also conduct market research to analyse competitors and identify opportunities for differentiation.
2. Brand Strategy Development: Based on the insights gathered, FAACES will develop a comprehensive brand strategy for the wine bar. This will involve defining the brand's positioning, personality, and key messaging to resonate with the target audience.
3. Logo Design: FAACES will create a visually striking and memorable logo that encapsulates the essence of the wine bar. The logo might incorporate elements such as wine glasses, grapevines, or other wine-related imagery, while also reflecting the ambiance and atmosphere of the establishment.
4. Branding Kit Creation: FAACES will develop a branding kit that includes all essential brand assets, such as logo variations, color palette, typography guidelines, and usage rules. This ensures consistency across all brand communications and materials.
5. Visual Identity Development: In addition to the logo, FAACES will design a cohesive visual identity for the wine bar, including menu layouts, signage, business cards, and branded merchandise. This will help create a unified brand experience for customers across all touch points.
MOOD BOARD
We have embarked on a meticulous process of idea collation to craft a captivating brand identity for the for "Di Vino" . Through brainstorming sessions, market research, and initial collaboration with input from yourselves, FAACES has gathered a wealth of inspiration and insights.
Ultimately,
We believe your brand has the potential to leave a lasting impression. You are at a critical point where first impression is key.
This is what separates being seen as merely just a “Cafe & Restaurant” and being positioned as a BRAND. One that is not only seen and heard but felt and remembered - FAACES
QUOTE
We have provided a quote which ensures that the wine bar launches with maximum impact, captivating patrons and establishing a strong foothold in the market.
Price: $3,500+ GST
Deliverables:
Primary Logo: The main graphical representation of the brand, combining elements that reflect the dual nature of the business, such as coffee cups and wine glasses or grapevine motifs.
Alternate Logo Versions: Variations of the primary logo optimized for different applications, including horizontal and vertical layouts, simplified versions for small sizes, and monochrome versions for black and white printing.
Colour Palette: A selection of colours that evoke the ambiance of the cafe & wine bar.
Typography Guidelines: Specification of fonts or typefaces that convey the brand's personality, including elegant and approachable options for headings, subheadings, and body text.
Brand Guidelines: A comprehensive document outlining the proper usage of brand elements, including logo placement and sizing, color usage, typography rules, and guidelines for maintaining brand consistency across different mediums.
Iconography: Custom icons or symbols that represent key elements of the cafe & wine bar experience, such as coffee beans, wine bottles, or food dishes, for use in various designs.
Stationery Design: Design templates for business cards, letterheads, envelopes, and other stationery items, featuring the brand's logo and visual elements.
Menu Design: Templates for menu layouts, incorporating the brand's logo, colours, and typography, with sections for both café and wine offerings.
Signage Design: Designs for exterior and interior signage, including menu boards, directional signs, and window decals, to create a cohesive brand experience for customers.
Packaging Design: If applicable, packaging design concepts and templates for takeaway cups, wine bottles, or other branded merchandise sold by the cafe & wine bar.
Social Media Assets: Profile picture and cover photo designs for social media platforms, as well as templates for posts and stories, maintaining brand consistency across online channels.
Digital Assets: Digital files of all branding elements, including vector files of the logo in various formats (AI, EPS, SVG), as well as high-resolution images and design files for other deliverables.
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