Croff Bakery
Social Media Proposal | Social Media Management
2024
BRANDING & IDENTITY
SOCIAL MEDIA MANAGMENT
CONTENT PRODUCTION
WHO ARE WE?
A Confluence of Art, Human Experience, and Marketing Brilliance
At FAACES, we blend the nuances of the human experience with the science of marketing and branding. Our philosophy is centered on understanding human emotions and behaviors, and translating these into powerful, resonant brand narratives.
Current Brand | Identifying Areas for Enhancement
Steering Clear of Conventional Industry Imagery
Narrative Deficiency
Cultivating a Distinctive and Cohesive Brand Identity
Our Vision
FAACES will embark on a journey to curate an engaging online presence that tantalises taste buds and fosters a sense of community. Understanding the visual appeal and emotional resonance of freshly baked delights, FAACES will craft mouthwatering content that showcases Croff Bakery's artisanal creations in all their glory. From visually captivating photos of golden croissants to behind-the-scenes glimpses of the baking process, every post will tell a story of craftsmanship and culinary passion. With ongoing social media management and production services, the agency will ensure a steady stream of engaging content and strategic campaigns that elevate Croff Bakery's brand presence and drive customer engagement both online and offline.
THE ROLLOUT PLAN
Step One / Consultancy & Strategy: The team will provide specialised knowledge, objective perspective, strategic planning, cost-effectiveness, flexibility, and capacity building. This will be vital to help Croff Bakery overcome challenges, capitalise on opportunities, and achieve their goals more efficiently and effectively.
Ideation, creative direction, strategising and research will form the foundations of the brand and in-turn the initial shoot.
Step Two/ Content Production: Produce an array of content which will begin setting a precedent for the brand, in alignment with the strategy. FAACES will direct, film and produce all the content from start to finish, in addition to assisting with identifying key individuals to attend content days each month. Below is the two style of content we will capture each month.
Hi-fi Content
This style of content is captured during content days once a month which brings a level of sophistication and professionalism to your brand image. It's polished, visually stunning, and meticulously crafted to showcase the premium quality of your products or services. Hi-fi content is particularly effective for highlighting key features, launching new products, or positioning your brand as a leader in the industry. It elevates your brand perception and captivates your audience with stunning visuals and immersive storytelling.
Lo-fi Content
Lo-fi content will be captured each week. Its raw, relatable and authentic approach, allows us to connect with our audience on a more personal level. This style of content humanises your brand and cultivates genuine connections with your followers through behind-the-scenes moments, projects, and candid interactions.
User Generated Content
User-Generated Content refers to any content, such as images, videos, reviews, testimonials, blog posts, social media posts, etc, created and shared by users or consumers rather than by your brand. The importance of UGC lies in its authenticity and credibility. Because it comes directly from consumers, it tends to be more genuine, relatable, and trustworthy than branded content. Users are more likely to trust recommendations and opinions from their peers or fellow consumers, making UGC a powerful tool for brands to leverage in their marketing efforts.
Step Three / Post Production: FAACES team will undergo the Initial post production in alignment with the strategy to set the foundation of the brand moving forward. This is final stage of refining and enhancing content before it's ready for distribution onto social media to ensure it effectively communicates the intended message, captivates the audience, and achieves the desired marketing objectives for your community. The post production will dictate the ability to execute high quality brand assets such as graphics, stories. etc.
Step Four / Social Media Management: Utilise the edited content to form a planned posting strategy, scheduling, and monitoring content across social media platforms to engage with your audience, build brand awareness, and achieve marketing goals. It includes tasks such as sorting/distributing content, community engagement, scheduling posts, monitoring analytics, and staying informed about platform trends and changes. Ultimately, it's about maintaining a consistent and effective presence on social media to enhance your brand's online presence and drive business growth.
MOOD BOARD
An example of the direction we could take Croff Bakery and in-turn the aesthetic it will resemble.
Incorporating a blend of film, smartphone, and digital photography ensures a fresh and modern aesthetic. By employing clever art direction, we keep the visuals captivating, youthful and quality. To enrich the visual experience, we disperse graphic rest images and/or imagery that signifies the brand - offering a chance to educate the audience, blending the Bakery with knowledge, seamlessly and digestibly.
Business References
Ultimately,
We believe your brand has the potential to leave a lasting impression. You are at a critical point where change is necessary to see any kind of meaningful growth. We would love to help you get there.
This is what separates being seen as merely just a “Bakery” and being positioned as a BRAND. One that is not only seen and heard but felt and remembered - FAACES
QUOTE
We have provided a quote which ensures that the bakery launches with maximum impact, captivating patrons and establishing a strong foothold in the market.
Price: $2000+ GST Per Month
Deliverables:
Content Creation
Produce High quality Images
Create Graphics for socials which matches the marketing strategy
Hi-fi Content & Lo-fi Content
Direct, shoot & Edit Videos
Social Media Management + Ad spend
POST 3X A WEEK ON THE GRID (mix of reels and images)
POST 4X A WEEK ON STORIES (3 STORY SETS EACH DAY)
Strategy & Planning
Develop and execute brand Identity, brand voice and brand tone
Consultancy on business
Social Media rollout plan
Managing UGC Content
Managing Content
ADDS - ONS
Please see below for added one off costs which will further enhance the outreach of Croff Bakery. We believe post adds ons will play a large impact to the growth of the business.
+ Activations/ Launch Event (Option) - $fee subject to scale of the event
This step plays a vital role in brand marketing by creating immersive experiences that engage consumers, increase brand awareness, drive positive brand perception, and ultimately, contribute to business success. Following the solidification of the brand, the next step is to set up the initial activation which will create a buzz in the city and present the zz in a great light via socials and press. Guests invited will be a blend of select existing and new clientele. FAACES will produce brand assets and content to share with news social outlets to provide a PR push.
+ PR (Option) - $fee subject to the amount quoted by the online news/social platforms
An essential initiative for Croff Bakery as it helps build trust and credibility, increase visibility and awareness, manage reputation, enhance community engagement, differentiate from competitors, and drive business growth. FAACES will liaise with key online news platforms to provide them a Croff Bakery brand package consisting of brand assets and copywriting. This will ensure greater reach whilst showcasing brand in the best light.
+ Website (Option) - $fee subject to the amount quoted by the online news/social platforms
Design and build a website tailored to the Croff Bakery brand and objectives. Through strategic planning and creative execution, they will ensure the website's functionality, aesthetics, and user experience align with Croff Bakery.
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