BLANC SKIN
Social Media Proposal | Social Media Management
2024
BRANDING & IDENTITY
CONCEPT DEVELOPMENT
CONTENT PRODUCTION
WHO ARE WE?
A Confluence of Art, Human Experience, and Marketing Brilliance
At FAACES, we blend the nuances of the human experience with the science of marketing and branding. Our philosophy is centered on understanding human emotions and behaviors, and translating these into powerful, resonant brand narratives.
Current Brand | Identifying Areas for Enhancement
Steering Clear of Conventional Industry Imagery
It's crucial to steer away from typical visuals and themes commonly seen in your sector. Ensuring your brand's philosophy shines through your social media presence is key. Presently, your social media branding might not resonate with or might even exclude broader demographics. The goal is to find a harmonious blend of elegance and contemporary appeal that captivates your target
Narrative Deficiency
The current material appears to be missing a unified, story-based framework, an essential element in the contemporary marketplace. Nowadays, consumers gravitate towards brands with which they can establish a personal rapport. This bond is typically nurtured by engaging storytelling that echoes with the audience, fostering a feeling of belonging and allegiance.
Cultivating a Distinctive and Cohesive Brand Identity
Crafting a distinctive and coherent brand identity is paramount. It plays a pivotal role in building brand awareness and elevating the perceived worth of the offerings, thereby motivating customers to make a purchase. These components are vital for securing a brand's endurance and prosperity in a fiercely competitive landscape.
Our Vision
Our vision for Blanc Skin is centered on transforming its digital footprint to forge a more compelling, contemporary, and engaging story. We plan to leverage emotionally resonant and visually stunning content to showcase your services. This strategy is designed to not just attract but deeply engage our audience, setting a new standard for how luxury skincare is presented digitally.
THE GRID
An example of what the Blanc Skin Grid could look like
Incorporating a blend of film, smartphone, and digital photography ensures a fresh and modern aesthetic. By employing clever art direction, we keep the visuals captivating. To enrich the visual experience, we disperse graphic rest images - this not only imbues the presentation with a tranquil vibe but also offers a chance to educate the audience, blending skincare with knowledge, seamlessly and digestibly.
THE STORIES
An example of what the Blanc Skin Stories could look like
For the stories section, truly engaging with your audience becomes key. Incorporating content from our team that mirrors the casual, day-to-day narratives—like sharing a glimpse of morning routines or breakfast details—and connecting these moments to skin health, such as the benefits of blueberries, makes our interaction more relatable. It's vital to offer our community more than just a product or service; we aim to inspire, educate, and connect, adding significant value to their daily lives. This approach strengthens our bond with the community, making every story a moment of meaningful engagement.
Ultimately,
The narrative we craft would be executed in a beautiful and artistic manner, embodying the true essence and intersection of high fashion meets skincare whilst remaining approachable and attainable.
This is what separates being seen as merely just a “shop” and being positioned as a BRAND. One that is not only seen and heard but felt and remembered - FAACES
QUOTE
THE TOTAL PACKAGE
This package eliminates the necessity for an in-house social media coordinator—our expert team will manage it all. We cover everything from developing the strategy, coordinating with your team, organising photo shoots, posting content, responding to direct messages, to curating engaging content. It's the ultimate end-to-end solution designed to maximise your social media return on investment, ensuring comprehensive coverage for all your social media needs.
Price: $15,000 AUD + GST Per Month
Deliverables
Complete Social Media Strategy Overhaul: In-depth strategy covering all aspects of social media marketing, including seasonal campaigns.
Comprehensive Content Creation: Monthly content calendar with unlimited custom graphics, 1 large full production content day a month and smaller content days throughout the month for UGC/phone style content
Source Models: Our team will handle sourcing models and liaising with them.
Full Community and Influencer Management: Comprehensive engagement strategy, including managing all comments and messages, plus monthly collaborations with influencers.
Advanced EDM Creation: Design and send segmented email campaigns
Full-Scale Graphic Design: Bespoke graphic design services for all social media needs, including custom illustrations, branded content, and ad creatives for socials.
Social Media Advertising: Comprehensive ad campaign management across platforms, including audience research, retargeting strategies, and ad performance optimization (excluding ad spend).
SEO for Social Media: Enhancing social profiles and content for better search visibility.
Replying to DMs: Dedicated management and strategic response planning for direct messages to enhance customer relations and engagement.
Posting: Our team will handle posting - in alignment with our strategy.
SCALED DOWN PACKAGE
This package is designed to complement the efforts of your in-house social media coordinator, with our team providing specialized support. We focus on key areas such as strategy development, content curation, and essential communications. While we offer substantial assistance, including organizing shoots and strategic posting, the daily management and coordination tasks will require collaboration with your in-house social media coordinator. This setup ensures seamless integration of our expertise with your ongoing social media efforts
Price: $10,000 Per Month
Deliverables:
Advanced Social Media Strategy: Comprehensive strategy including competitor analysis and engagement tactics.
Enhanced Content Creation: Monthly content calendar with unlimited custom graphics, 1 large full production content day a month and smaller content days throughout the month for UGC/phone style content
Source Models: Our team will handle sourcing models and liaising with them.
Graphic Design for Social Media: Custom graphic designs for posts, stories, and ads, including template creation for consistency.
Social Media Advertising: Setup and management of 2 social media advertising campaigns per month (excluding ad spend).
Posting: Our team, in alignment with your in-house coordinator will handle posting - in alignment with our strategy.
THE BASIC PACKAGE
Designed for businesses seeking to establish or maintain their social media presence with essential services.
Price: $6,500 Per Month
Deliverables:
Comprehensive Content Creation: 1 large full production content day a month and smaller content days throughout the month for UGC/phone style content. 4 REELS, 20 IMAGES A MONTH
Source Models: Our team will handle sourcing models and liaising with them.
Full-Scale Graphic Design: Bespoke graphic design services - 4 GRAPHICS FOR GRID
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